Sterling Properties

Millennials Choose To Rent Versus Own

February 4, 2015

Luxury rentals with premier amenities available in Bordentown, NJ

BORDENTOWN, NJ – A new generation has emerged that is changing the concept of homeownership. It consists of individuals who fall between the ages of 18 and 34 and are commonly known as “Millennials”, “Generation Y” or “Generation Rent” – a group that tends to favor rent checks as opposed to mortgage payments.

As such, millennials are becoming well acquainted with the caveats of renting – including those that have nothing to do with finances. This generation would rather favor amenities that are associated with renting (i.e., gyms, clubhouses, game rooms, pools, onsite parking, etc.), as well as the sense of community that is offered by being in close proximity of others who are renting and have similar interests. They also want to be close to urban hotspots like coffee bars, shopping, dining, entertainment, recreation and transportation, and care less about modern day suburbia.

But perhaps the greatest benefit of renting comes when millennials opt for a change of scenery in order to pursue new career paths. According to the U.S. Bureau of Labor Statistics, millennials change jobs three times more often than those of previous generations and stay with the same employer for just three years on average.

So where can millennials go to find a posh rental community that offers everything on their wish list and more? Enter Rivergate Bordentown, Sterling Properties’ premier transit-oriented community located on the Delaware River waterfront in historic Bordentown, NJ.

The new lifestyle community, which is the first of its kind in the Bordentown area, highlights private parking and an exclusive community clubhouse with a state-of-the-art fitness studio, clubroom and resort-style heated outdoor swimming pool. There is even an outdoor barbecue for enhanced social gatherings.

The community, which offers 159 luxury residences, began leasing on December 1st, 2014 and has been met with much anticipation and enthusiasm. Pre-leasing is now available for Building 3, which offers 36 residences that are located in the center of the community, adjoining the clubhouse.

Rivergate Bordentown offers residents the flexibility of six floor plans to choose from. Homes feature open layouts, nine-foot ceilings, luxury finishes, designer espresso kitchen cabinetry with quartz countertops, stainless steel appliances, secured building entrances and elevator access.

“We have received phenomenal feedback from both visitors and residents regarding the quality of the community finishes offered at Rivergate,” said Rosanne Brooks, Director of Sales and Marketing for Sterling Properties. “This is the next best thing to owning a home and everyone, millennials and beyond, is eager to become part of this premier lifestyle experience.”

This collection is part of Bordentown’s re-imagined transit-village living, located conveniently near the proposed River Line Light Rail, providing access to NYC and Philadelphia. It is also accessible to Routes I-295, I-195, 130, 206 and the NJ Turnpike.

Rivergate Bordentown is also in close proximity to Bordentown’s numerous shopping, dining and entertainment options, as well as other retail venues located on Route 130 (i.e., Hamilton Marketplace, Bordentown City, the Shoppes at Hamilton and the Quaker Bridge Mall). Walking and biking trails are also nearby, as well as a waterfront boardwalk and golfing at Old York Country Club Cream Ridge and Rancocas.

To schedule a tour of Rivergate Bordentown, call 609.298.0303 or visit

About Sterling Properties
For more than three decades, Sterling Properties has developed luxury apartments, single-family homes and townhomes in desirable locations throughout New York, New Jersey, Pennsylvania, Connecticut and Florida. Whether it’s a rental or for sale community, Sterling Properties is committed to delivering upscale residences distinguished by award-winning designs, quality construction, sought-after features and first class amenities. For more information, visit

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